Twitter algorithm made public. What does it mean for your marketing strategy?

On March 31, Twitter released its algorithm. I'll break it down in simple terms and list key tips for optimizing your Twitter presence.

Twitter recently made public the code responsible for selecting tweets that appear on users' timelines by sharing it on GitHub.

So let's have a look at what this means for your marketing strategy. Let's dive in!

Let's dive in!

• Engagement: focus on likes and comments

  
  We already knew that engagement is king, but what type of engagement?
  We now know that the algorithm highly values likes and retweets more than comments.

  ✔️Do: Focus on creating content that encourages likes and retweets, as they carry a 30x and 20x boost, respectively. Engage with high-quality accounts and maintain a healthy follower-to-following ratio to improve your reach.

  ❌Don't: Solely rely on replies for engagement, as they only provide a 1x boost, and avoid interacting with low-quality or spammy accounts, as this can negatively affect your account reputation.

• Multimedia: Images and Videos
  

  Images and videos can significantly enhance your tweet's performance with a 2x boost.

  ✔️Do: Use images and videos thoughtfully to capture your audience's attention and promote engagement, as they provide a 2x boost.

  ❌Don't: Overload your tweets with multimedia content, which could make your message confusing or detract from the main point.

• External links
  

  Including external links in your tweets can hurt your content's visibility unless you have high engagement.

  ✔️Do: Share external links selectively, and when possible, focus on driving engagement first to avoid being marked as spam.

• Stick to your niche: The algorithm groups users based on the content they post.
  

  ✔️Do: Stick to your niche and create content that aligns with your audience's interests and expectations.

  ❌Don't: Post unrelated content or stray too far from your area of expertise, as this may hurt your tweet's performance and confuse your followers.

• Language matters: misspellings and made-up words can lead to penalties.
  

  ✔️Do: Use proper language and avoid words that may be flagged as "unknown language" to prevent significant penalties.

• Hashtag usage: Finding the right balance
  

  ✔️Do: Use hashtags sparingly and strategically, focusing on the most relevant and popular hashtags for your niche.
  

  ❌Don't: Overuse hashtags or include too many in a single tweet, as this can hinder your content's ranking and make your message appear cluttered or spammy.

• Twitter Blue: the most unsurprising one!
  

  ✔️Do: Invest in Twitter Blue, as it gives your account a healthy boost in visibility, potentially increasing your reach and engagement.

Tl;dr

Based on the latest release of Twitter algorithm you have now insights to optimize your marketing strategy. Remember to focus on:

• generating likes and retweets

• use images and videos wisely

• be selective with external link

• stick to your niche

• only use hashtags strategically

• consider investing in Twitter Blue